Archives for October 2019

How to Write a Compelling Book Description That Will Hook Readers

Perhaps the most important marketing material for any book is its description. Though the title and cover capture the reader’s attention at first glance, the book description is what coaxes the reader to either buy the book or place it back on the shelf. For instance, ask yourself first, “Is my book a romantic novel […]

eBooks2go Expands Market Reach for Mitchell Lane Publishers’ Classroom Resources through eBook Partnership

eBooks2go and Mitchell Lane Publishers have formed an eBook partnership to raise awareness around the educational publisher’s classroom resources. Nearly 1,000 titles will be converted into ePUB3 and Mobi formats. “Mitchell Lane had been on our radar for a while,” said Leslie Chirchirillo, the business operations manager for eBooks2go. “Their strong nonfiction catalog covers unique […]

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