How to Write a Compelling Press Release

These days, most new authors, especially self-published ones, lean on their own professional networks to promote their works. However, if, as a new author, you choose to rely on the print and broadcast media to get the word out about your book, be prepared to reach out with a gripping press release. And, by “a […]

How to Pull Off a Successful Book Launch 

So you’re over the moon, polishing off the first draft of your book and eager to self-publish it. You can just see the hundreds of copies in the first batch of sales, the thousands of dollars in passive revenue, and dozens of offers for interviews, book readings, and book signings. But how do you go […]

The Author’s Email List – Yes, You Need One!

How many freebies have you collected for the cost of an email address? If you’ve ever entered your email address in exchange for a sample chapter or free guide, you’ve seen how email addresses can become valuable tender. It may mean nothing but spam messages to you now, but once you start building your email […]

How to Write a Compelling Book Description That Will Hook Readers

Perhaps the most important marketing material for any book is its description. Though the title and cover capture the reader’s attention at first glance, the book description is what coaxes the reader to either buy the book or place it back on the shelf. For instance, ask yourself first, “Is my book a romantic novel […]

How to Masterfully Choose Keywords for Your Book

Congratulations! You’ve done it! You’ve finally finished and self-published your very first novel! All your years of hard work and dedication. All the blood, sweat, and tears you poured into this project have finally paid off. Your book is now ready and available for the world to read! However, with hundreds of thousands of websites […]

Twitter Basics for New Authors

Building readership is one of the biggest challenges that all new authors face, and book marketing is a long process that can be confusing and overwhelming. So where do you start? What’s the first path you can take to reach readers? How do you continue to grow fans? Is there a simple step for beginning authors? […]

Book Metadata: Maximizing Reader Discovery

Metadata is everything when it comes to online shopping, and it’s no different with online bookstores. Book metadata is all the information about a book that helps describe the product to readers such as its cover, price, title, author, format, genre, keywords, ISBN, price, availability, reviews, territorial rights, etc.   These bits of information communicates […]

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