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The Author’s Email List – Yes, You Need One!

How many freebies have you collected for the cost of an email address? If you’ve ever entered your email address in exchange for a sample chapter or free guide, you’ve seen how email addresses can become valuable tender. It may mean nothing but spam messages to you now, but once you start building your email […]

How to Write a Compelling Book Description That Will Hook Readers

Perhaps the most important marketing material for any book is its description. Though the title and cover capture the reader’s attention at first glance, the book description is what coaxes the reader to either buy the book or place it back on the shelf. For instance, ask yourself first, “Is my book a romantic novel […]

Crowdfunding: Reducing the Cost of Self-Publishing

It’s no secret that a successful product, company, or franchise wouldn’t be where it is today without the help and donations from its fans and supporters. It could come in the form of a local charity partnering up with a popular restaurant that offers them a percentage of the profits from their supporters’ meals for […]

How to Masterfully Choose Keywords for Your Book

Congratulations! You’ve done it! You’ve finally finished and self-published your very first novel! All your years of hard work and dedication. All the blood, sweat, and tears you poured into this project have finally paid off. Your book is now ready and available for the world to read! However, with hundreds of thousands of websites […]

Twitter Basics for New Authors

Building readership is one of the biggest challenges that all new authors face, and book marketing is a long process that can be confusing and overwhelming. So where do you start? What’s the first path you can take to reach readers? How do you continue to grow fans? Is there a simple step for beginning authors? […]

Book Metadata: Maximizing Reader Discovery

Metadata is everything when it comes to online shopping, and it’s no different with online bookstores. Book metadata is all the information about a book that helps describe the product to readers such as its cover, price, title, author, format, genre, keywords, ISBN, price, availability, reviews, territorial rights, etc.   These bits of information communicates […]

Trust the Book Marketing Process

Growing up in the Chicago area, during Michael Jordan’s career, made me a huge basketball fan. Recently, I’ve been pretty excited because the NBA playoffs kicked off. One of this season’s captivating storylines is the Philadelphia 76ers return to the playoffs. From 2013 to 2017 they were arguably the worst team in the league. During […]

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