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The Art Of Email Book Marketing – Part 1

Every so often, the fingers get itchy and tend to open up one of the many alleged spam emails one signed up for on a range of websites that sell or make products, in a plethora of areas and niches. If one is lucky, that one email actually talks about you and how you can get upto something, change something, or perhaps it talks about the writer of the email, leading by example and moving you with words that call for purposeful action in a positive way. Now that is the kind of email you have to … [Read more...]

Facebook For Book Marketing

With so many people flocking to Facebook for personal reasons keeping in touch with their family and friends across the globe, to be a part of groups that encourage them to pursue hobbies and interests, or even just to while time away by playing games it is not easy to sell to them. People can spot a marketing gimmick from a mile away and they won't shy from blocking any page that sends one to their feed. But you're an author with a Facebook page and you have books to sell. Just how do you do … [Read more...]

A 10-Point Strategy To Market Your eBook

Once you've written and successfully published your own eBook, the onus of ensuring it is reaching more hands and that people are accepting it well is upon you. Writers often lament that this is the hardest part of the journey to success, wishing that they could go back into their caves and cocoons and focus on writing more rather than going out there to sell their published book. We get several queries on how to effectively market books and even though reams of text have been written and posted … [Read more...]

Why Social Media is important for publishers

With social media being indispensable for publishers, the fact remains how well they utilize this media to their benefit. Publishers need to ensure their efforts are always directed at adding value. They need to have a clear plan in place and how to execute it. Publishers leverage on the expertise of their editorial and publishing teams and their established community of readers to exploit social media. Publishers use social media … [Read more...]

Are You Marketing Your Book Right?

Together with the recent growth of the publishing industry, the sales and marketing division of publishing firms began getting into prominence. They were soon becoming increasingly involved in the publishing decisions, gradually taking away the editorial control. Marketing in book publishing took off from a mediocre position, from more as a support based role. With the editorial being involved in order booking and dispatch, marketing was primarily restricted to sales related activities like … [Read more...]

The relevance of social media and publishing

The phenomenal rise of the Facebook reflects the relevance of social media today. Social media has today become crucial for people and businesses to connect with the rest of the world. Today, with Google competing Facebook with regard to traffic, the era of social media is evident. Today people and organizations require social media strategies to promote their interests.   Publishers are beginning to increasingly tap into the social media tools to advance their interests and bring … [Read more...]

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