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Why Social Media is Important for Publishers

With social media being indispensable for publishers, the fact remains how well they utilize this media to their benefit. Publishers need to ensure their efforts are always directed at adding value. They need to have a clear plan in place and how to execute it. Publishers leverage on the expertise of their editorial and publishing […]

Are You Marketing Your Book Right?

Together with the recent growth of the publishing industry, the sales and marketing division of publishing firms began getting into prominence. They were soon becoming increasingly involved in the publishing decisions, gradually taking away the editorial control. Marketing in book publishing took off from a mediocre position, from more as a support based role. With […]

The relevance of social media and publishing

The phenomenal rise of the Facebook reflects the relevance of social media today. Social media has today become crucial for people and businesses to connect with the rest of the world. Today, with Google competing Facebook with regard to traffic, the era of social media is evident. Today people and organizations require social media strategies […]

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