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Book Metadata and Why You Need It to Sell More Copies

There’s a good chance that if you’re reading this you’ve heard some of the hype about book metadata but don’t really know what exactly it is or why it’s important. I mean, you’re a writer, not a data expert. Why should you care? Well the truth is, metadata can take your book to new online heights. When you’re an independent author with self-publishing aspirations, being a data expert is one of the many hats you must wear. But don’t worry, we’re here to help.   In layman’s terms, … [Read more...]

Book Marketing: What’s Your Time & Effort Worth?

Embarking on your publishing journey into the book world is a thrilling and challenging experience! Along your self-publishing way are trails that twist and turn through tough choices such as final manuscript revisions, or choosing an appealing cover design. But your author journey doesn’t end once your book is ready for readers. It’s only just begun! The next leg of your publishing adventure is along the winding path of book marketing. (How else will your book end up in the hands of your new … [Read more...]

Book Contest Ideas for Social Media

People love free stuff—just absolutely love it! So much so, that many will do almost anything for even the slightest chance of winning. Entice your readers and potentially gain new ones with social media contests! Here’s how they work: to become eligible for the chance of winning, hopeful participants must engage in some way. You can require them to like or follow your page, comment on a photo, tag a friend, or post a photo using a hashtag you’ve created; you’ll then be able to search the … [Read more...]

Marketing for the Novice Author: Executing Your Strategy

As an author, you may feel that completing your manuscript was the most important milestone. However, marketing and launching your book is the crucial next step in order to reach your desired audience. In the final installment of eBooks2go’s Marketing for the Novice Author, we are going to offer you a blueprint on how to execute your campaigns. Reach Your Marketing Goals Before you can even evaluate your promotional efforts, benchmarks need to be set. What is your campaign’s goal? To build … [Read more...]

Marketing for the Novice Author: Part One

You’ve written your book. You’ve published it through eBooks2go (naturally), so what’s next? It’s time to market your manuscript, so enjoy the first of our three-part series: Marketing for the Novice Author. Before you can begin the process of marketing your book, utilize Grammarly to correct any spelling, punctuation and grammar errors. After you’ve done that, share your book with friends and family. Request feedback, and be willing to make changes based upon their constructive criticism. … [Read more...]

Relevance of Writing a Good Press Release

A press release is a written or recorded communication focused at members of the news media, drafted with the intent of broadcasting something deemed newsworthy. Each individual press release announces significant or beneficial information about an upcoming event or one that has occurred.  Press releases act as a free public relations tool, which is particularly favorable for independent authors looking for cost-friendly opportunities to promote their newest title. Characteristically, a press … [Read more...]

What Metadata Says About Your Book…Literally

The digital and physical worlds don’t necessarily exude the same parallels as let’s say a crocodile and an alligator would, but with advancements in technology, the gap in their differences is beginning to close rapidly. Purveyors of digital superiority, including enthusiasts within the field of electronic publishing, have made great efforts to not just duplicate the mediums of the physical world, but exceed them. Regardless of your affiliation, one thing remains constant: whether you’re a … [Read more...]

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