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Marketing for the Novice Author: Strategy 101

Marketing your book can often times feel overwhelming. There’s so much to do and it’s difficult to know where to start. In part two, of the three-part series: Marketing for the Novice Author, we’re forming a step-by-step plan to guide you towards successful book marketing. The First Step - Identify your Target Audience Before anything else, identify your target audience. This will give you direction for your book marketing strategy. Determine who is likely to buy your book and learn as … [Read more...]

Social Media 101: Social Media for Indie Authors

Social Media 101: Social Media for Indie Authors As an author, you may have been told at one point or another about how important Social Media is for your brand.  Is your brand really that important? What does Social Media actually do for you?  Is managing Social Media worth all the effort you need to put into it? These may be some of the questions you ask yourself when mulling over Social Media as a platform.  There really isn't a clear cut answer for those questions, but Social Media … [Read more...]

Relevance of Writing a Good Press Release

A press release is a written or recorded communication focused at members of the news media, drafted with the intent of broadcasting something deemed newsworthy. Each individual press release announces significant or beneficial information about an upcoming event or one that has occurred.  Press releases act as a free public relations tool, which is particularly favorable for independent authors looking for cost-friendly opportunities to promote their newest title. Characteristically, a press … [Read more...]

Promoting Your eBook: Leaving Handprints In The Folds Of The Internet

So, you finally took that step forward and completed your manuscript. Days and nights of sitting in solitary resoluteness, being cut off from the whirlwind of the outside world, and hammering away at the keyboard until the words started to grow and tumble off those piling Word Doc pages, have finally led you to be in possession of a fresh, new, inventive novel, novella, collection of letters or anecdotes or essays, childrens lit, cookery, self-help, or what-have-you manuscript. You must be … [Read more...]

A 10-Point Strategy To Market Your eBook

Once you've written and successfully published your own eBook, the onus of ensuring it is reaching more hands and that people are accepting it well is upon you. Writers often lament that this is the hardest part of the journey to success, wishing that they could go back into their caves and cocoons and focus on writing more rather than going out there to sell their published book. We get several queries on how to effectively market books and even though reams of text have been written and posted … [Read more...]

The Promotional Advantages Of Being An Indie Author by Sandra Beckwith

Indie authors rule! Like traditionally published authors, they're smart and motivated. They write their books for a reason so they want people to read them. But unlike many of the authors who have traditional publishers backing their writing project, indie authors know from the beginning that they and only they are responsible for promoting their books. This is a big deal. It means that they begin learning about book publicity, promotion, and marketing long before their publication … [Read more...]

Why Social Media is important for publishers

With social media being indispensable for publishers, the fact remains how well they utilize this media to their benefit. Publishers need to ensure their efforts are always directed at adding value. They need to have a clear plan in place and how to execute it. Publishers leverage on the expertise of their editorial and publishing teams and their established community of readers to exploit social media. Publishers use social media … [Read more...]

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