The recent trends for book reviews have shifted ever since the digital age began.  At one point, book reviews were done by respectable sources and editors, but customer reviews have somewhat tainted the nature of reviewing books.  Customer reviews have become popular due to online retailers like Amazon who pioneered the user generated review revolution.  User reviews have their place in the marketplace by giving people an insight on a purchase they may be unsure of.  Sometimes people put more … [Read more...]

Surfing the internet has become an art form for dedicated online shoppers. Most have their routine down pat and can max out a credit card in a matter of minutes. They are usually able to add more items than on a 5 year-olds Christmas list to their carts in the same time it takes some to enter a URL. For normal folks, however, it’s more of a finicky process. More often than not, your average online buyer does their research before ordering anything. Typically, once a consumer comes across an … [Read more...]

Why is it important for an author, especially a self-published author, to blog? Let's try to figure out in this blog post. When getting on the social media bandwagon to promote their books, self-published authors go all out on the usual suspects Facebook, Twitter and more recently, Pinterest. LinkedIn gets its share of love too, but mostly it's these other platforms that attract people, or more appropriately, readership, in general. But neglected blogs are a bad sign, a bad signal you send to … [Read more...]