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Book Marketing: What’s Your Time & Effort Worth?

Embarking on your publishing journey into the book world is a thrilling and challenging experience! Along your self-publishing way are trails that twist and turn through tough choices such as final manuscript revisions, or choosing an appealing cover design. But your author journey doesn’t end once your book is ready for readers. It’s only just begun! The next leg of your publishing adventure is along the winding path of book marketing. (How else will your book end up in the hands of your new … [Read more...]

Marketing for the Novice Author: Executing Your Strategy

As an author, you may feel that completing your manuscript was the most important milestone. However, marketing and launching your book is the crucial next step in order to reach your desired audience. In the final installment of eBooks2go’s Marketing for the Novice Author, we are going to offer you a blueprint on how to execute your campaigns. Reach Your Marketing Goals Before you can even evaluate your promotional efforts, benchmarks need to be set. What is your campaign’s goal? To build … [Read more...]

Marketing for the Novice Author: Part One

You’ve written your book. You’ve published it through eBooks2go (naturally), so what’s next? It’s time to market your manuscript, so enjoy the first of our three-part series: Marketing for the Novice Author. Before you can begin the process of marketing your book, utilize Grammarly to correct any spelling, punctuation and grammar errors. After you’ve done that, share your book with friends and family. Request feedback, and be willing to make changes based upon their constructive criticism. … [Read more...]

Relevance of Writing a Good Press Release

A press release is a written or recorded communication focused at members of the news media, drafted with the intent of broadcasting something deemed newsworthy. Each individual press release announces significant or beneficial information about an upcoming event or one that has occurred.  Press releases act as a free public relations tool, which is particularly favorable for independent authors looking for cost-friendly opportunities to promote their newest title. Characteristically, a press … [Read more...]

Marketing & Social Media Support For Authors

Your novel is complete, e-published and mega-online retailers selling it in 200 countries around the world. Joy? Nope, we have seen authors seized by Facebook Fear Disorder, Twitter Trauma and LinkedIn- Lost- Password Syndrome destroy their chance at #BestSeller Ranking. We understand. Fear of engaging in social media outlets has paralyzed our favorite authors and precisely why we brought in a Swat Social Media Surf Team who can scan and diagnose catastrophic social media errors and keep … [Read more...]

Marketing & Navigating Social Media for ebook Authors

I love interviewing authors after they finish a book. I hear pride, pain and creativity in their voices when describing their characters and plots.  There is a tremendous amount of angst, drama, fear, late nights and joy while writing. I relish the stories about the book birthing process  and am  surprised when I search the web for the new author's Facebook page, website etc .I come up empty handed. However talented of a writer or a koi pond builder or basement re-modeler one may be, … [Read more...]

Why Social Media is important for publishers

With social media being indispensable for publishers, the fact remains how well they utilize this media to their benefit. Publishers need to ensure their efforts are always directed at adding value. They need to have a clear plan in place and how to execute it. Publishers leverage on the expertise of their editorial and publishing teams and their established community of readers to exploit social media. Publishers use social media … [Read more...]

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