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Marketing for the Novice Author: Strategy 101

Marketing your book can often times feel overwhelming. There’s so much to do and it’s difficult to know where to start. In part two, of the three-part series: Marketing for the Novice Author, we’re forming a step-by-step plan to guide you towards successful book marketing. The First Step - Identify your Target Audience Before anything else, identify your target audience. This will give you direction for your book marketing strategy. Determine who is likely to buy your book and learn as … [Read more...]

Marketing for the Novice Author: Part One

You’ve written your book. You’ve published it through eBooks2go (naturally), so what’s next? It’s time to market your manuscript, so enjoy the first of our three-part series: Marketing for the Novice Author. Before you can begin the process of marketing your book, utilize Grammarly to correct any spelling, punctuation and grammar errors. After you’ve done that, share your book with friends and family. Request feedback, and be willing to make changes based upon their constructive criticism. … [Read more...]

Social Media 101: Social Media for Indie Authors

Social Media 101: Social Media for Indie Authors As an author, you may have been told at one point or another about how important Social Media is for your brand.  Is your brand really that important? What does Social Media actually do for you?  Is managing Social Media worth all the effort you need to put into it? These may be some of the questions you ask yourself when mulling over Social Media as a platform.  There really isn't a clear cut answer for those questions, but Social Media … [Read more...]

Top 5 Reasons Authors Should Use Goodreads

Top 5 Reasons Authors Should Use Goodreads To give some authors and readers some background, Goodreads is a social media site that specializes in books.  Friends on Goodreads typically share suggestions with one another in order to go forth into their next reading venture.  The website is a good place for fans and writers to interact, and Goodreads is a good venue for authors to get traction with book lovers. 1. Interaction With Your Audience   Goodreads is a platform where each … [Read more...]

Marketing & Social Media Support For Authors

Your novel is complete, e-published and mega-online retailers selling it in 200 countries around the world. Joy? Nope, we have seen authors seized by Facebook Fear Disorder, Twitter Trauma and LinkedIn- Lost- Password Syndrome destroy their chance at #BestSeller Ranking. We understand. Fear of engaging in social media outlets has paralyzed our favorite authors and precisely why we brought in a Swat Social Media Surf Team who can scan and diagnose catastrophic social media errors and keep … [Read more...]

A 10-Point Strategy To Market Your eBook

Once you've written and successfully published your own eBook, the onus of ensuring it is reaching more hands and that people are accepting it well is upon you. Writers often lament that this is the hardest part of the journey to success, wishing that they could go back into their caves and cocoons and focus on writing more rather than going out there to sell their published book. We get several queries on how to effectively market books and even though reams of text have been written and posted … [Read more...]

Why Social Media is important for publishers

With social media being indispensable for publishers, the fact remains how well they utilize this media to their benefit. Publishers need to ensure their efforts are always directed at adding value. They need to have a clear plan in place and how to execute it. Publishers leverage on the expertise of their editorial and publishing teams and their established community of readers to exploit social media. Publishers use social media … [Read more...]

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