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Book Metadata and Why You Need It to Sell More Copies

There’s a good chance that if you’re reading this you’ve heard some of the hype about book metadata but don’t really know what exactly it is or why it’s important. I mean, you’re a writer, not a data expert. Why should you care? Well the truth is, metadata can take your book to new online heights. When you’re an independent author with self-publishing aspirations, being a data expert is one of the many hats you must wear. But don’t worry, we’re here to help.   In layman’s terms, … [Read more...]

Book Marketing: What’s Your Time & Effort Worth?

Embarking on your publishing journey into the book world is a thrilling and challenging experience! Along your self-publishing way are trails that twist and turn through tough choices such as final manuscript revisions, or choosing an appealing cover design. But your author journey doesn’t end once your book is ready for readers. It’s only just begun! The next leg of your publishing adventure is along the winding path of book marketing. (How else will your book end up in the hands of your new … [Read more...]

Edit Before Editing: Why the End Is Only the Beginning

After pouring out pages of your creative sweat and tears, you finally type every writer’s favorite closing words:   THE END   Your book manuscript is now ready to submit to your editor, right? Not quite … It’s time to switch out your writer’s hat and think like an editor. Don’t fear the editor’s hat! We aren’t the evil destroyers of your creative dreams with our red pen markups and detailed comments. Editors want to help your book dream become a reality and we are … [Read more...]

Book Contest Ideas for Social Media

People love free stuff—just absolutely love it! So much so, that many will do almost anything for even the slightest chance of winning. Entice your readers and potentially gain new ones with social media contests! Here’s how they work: to become eligible for the chance of winning, hopeful participants must engage in some way. You can require them to like or follow your page, comment on a photo, tag a friend, or post a photo using a hashtag you’ve created; you’ll then be able to search the … [Read more...]

Marketing for the Novice Author: Strategy 101

Marketing your book can often times feel overwhelming. There’s so much to do and it’s difficult to know where to start. In part two, of the three-part series: Marketing for the Novice Author, we’re forming a step-by-step plan to guide you towards successful book marketing. The First Step - Identify your Target Audience Before anything else, identify your target audience. This will give you direction for your book marketing strategy. Determine who is likely to buy your book and learn as … [Read more...]

You’ve Written The Great American Novel: What is the Next Step? Traditional or E-publishing?

It’s complete! Your blood, sweat and tears have gone into every word, your characters are like children to you, and your manuscript has been double- and triple-checked – hundreds of drafts reworked and rewritten several times. Now you are ready. So, what is the next step? The manuscript you’ve dream about, had nightmares about, and has (at times) been closer to your heart than family, is ready to be seen by the world. Many authors have the perception that e-publishing isn’t “real”; that somehow, … [Read more...]

Why the Length of Your eBook Matters

Length matters! How many pages should your eBook be? There is no simple answer. There are various perspectives in which to view the question. How long does it take to capture and keep your reader’s attention? One could argue that it depends upon the genre. Readers of fiction wish to identify with the characters, so if that doesn’t occur within the first few chapters, it won’t matter how powerful and compelling your book may be. Studies conducted by Jellybooks conclude that the percentage of … [Read more...]


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